Wild Rag Boutique is a Utah-based boho western fashion boutique run by Sierra, a Wyoming-grown country/ranch girl, through and through. Sierra is a DOLL! She’s a cosmetologist and knows everything about beauty and western fashion — a true gem of a gal. When she was growing up, she was always told that her style was a little “too much”, and now that’s she’s all grown up she is running her boutique with the message that you shouldn’t feel like you’re “too much” and that your outfits should reflect the wild personality inside you, despite what others think! I love that message, and her.

We shot these photos in Morgan, Utah out by some horses in a setting that really suited the brand. I had a blast shooting these gorgeous models here and the horses were beautiful! Although, I am deathly allergic to horses, so whenever I have a shoot with horses (which happens more often than you’d think), I do have to take a huge load of allergy medication to make it through. But this shoot was such a blast, it was so worth it, and I can’t wait to see Sierra’s boutique just take off!